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| Author: | Rogers, M. Peppers, D. |
| Title: | Kundenmanagement: 1:1-Marketing. |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 42-48 |
| Index terms: | MARKETING STRATEGY ADVERTISING MEDIA TECHNOLOGICAL INNOVATION TELECOMMUNICATION CUSTOMERS CONSUMER DEMAND |
| Language: | ger |
| Abstract: |
SCIMA