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| Author: | Burrows, B. |
| Title: | An essay review: the greening of business and its relationship to business ethics (Unternehmerische Sozialverantwortung) |
| Journal: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 130-139 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UMWELTSCHUTZ, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | The world economy faces major problems in terms of technical change and rising unemployment plus the crises in Eastern Europe and rising poverty in the Third World. There are two main forces in business today. One is the linking of environmental awareness with a more moral business ethic. The other objective is the making of money without any moral code which has been encouraged in the last decade. Being forced to think in terms of green and ethical issues could change the business culture to thinking and planning longer term. |
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