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| Author: | Abrahamson, E. Rosenkopf, L. |
| Title: | Institutional and competitive bandwagons using mathematical modeling as a tool to explore innovation diffusion (Mathematisches Modell) |
| Journal: | Academy of Management Review
1993 : JUL, VOL. 18:3, p. 487-517 |
| Index terms: | |
| Freeterms: | INNOVATION, UNTERNEHMENSSTRATEGIE, KONKURRENZ |
| Language: | eng |
| Abstract: | Bandwagons are processes whereby organizations adopt an innovation, not because of their assessments of the innovation's efficiency, but because of a bandwagon pressure caused by the number of organizations that have adopted this innovation. This article reviews theories on bandwagon processes, and uses them to distinguish characteristics of organizations that exert a major effect on the occurrence of a bandwagon. It further develops a mathematical model and testable propositions about bandwagons' occurrence, extent, and persistence. |
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