search query: @author Lehmann, D. R. / total: 16
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| Author: | Holbrook, M. B. Lehmann, D. R. |
| Title: | From versus content in predicting starch scores. |
| Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 53-62 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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