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| Author: | Campbell, A. Goold, M. Rogers, M. |
| Title: | Corporate strategy: the quest for parenting advantage |
| Journal: | Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 120-132 |
| Index terms: | STRATEGY EXECUTIVES USA |
| Language: | eng |
| Abstract: | While the core competence concept appealed powerfully to companies disillusioned with diversification, it did not provide any practical guidelines for developing corporate-level strategy. In "Corporate Strategy: The Quest for Parenting Advantage," Andrew Campbell, Michael Goold, and Marcus Alexander fill the gap with the parenting framework. |
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