search query: @author Bartlett, C. A. / total: 16
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| Author: | Bartlett, C. A. |
| Title: | What is a global manager? (Führungsaufgaben) |
| Journal: | Harvard Business Review
1992 : SEP-OCT, VOL. 70:5, p. 124-132 |
| Index terms: | |
| Freeterms: | SPITZENFÜHRUNGSKRAFT, MULTINATIONALE UNTERNEHMEN |
| Language: | eng |
| Abstract: | The authors draw on their experience with leading transnational companies to answer this question. They conclude that there is no single model of a global manager. Rather, there are three very different kinds, all of which are necessary for a company to be competitive worldwide. The careers of L. Johansson of Electrolux, H. Gottlieb of NEC, and Zaki of Procter & Gamble demonstrate the point. |
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