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| Author: | Jain, C. L. |
| Title: | Developing forecasts for better planning |
| Journal: | Long Range Planning
1993 : OCT, VOL. 26:5, p. 121-128 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSPLANUNG, PROGNOSEMETHODEN, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | Forecasts are of little value, no matter how accurate they are, if they are not used. Many planners distrust forecasts. To help ensure that forecasts are used, forecasters have to determine what types of forecasts are needed. Based on interviews with a dozen veteran forecasters and extensive personal experience, the author develops guidelines for improving the value of forecasts by including planners in the forecast development process. |
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