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| Author: | Mercer, D. |
| Title: | Scenarios made easy |
| Journal: | Long Range Planning
1995 : AUG, VOL. 28:4, p. 81-86 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, PLANUNGSMETHODE, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | Scenario forecasting has traditionally been seen to be very sophisticated, and is &dJis accordingly now used by only a few of the very largest organizations. This article describes a simpler approach, derived from that of Shell but developed on the basis of practical experience with 1 000 students writing more than 4 000 scenarios. It should allow a wider range of organizations to gain the very valuable benefits offered by the technique. |
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