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| Author: | McCallum, J. S. |
| Title: | As the manager's world turns right |
| Journal: | Business Quarterly
1995 : AUTUMN, VOL. 60:1, p. 99-103 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MANAGEMENT, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | The world is shifting to the political right at a pace that will surely be called revolutionary by future historians. Managers who behave as if their environment is not tangibly different from the 1960's and 1970's are unlikely to see their enterprises prosper. Business plans and strategies that do not properly reflect this firmly embedded trend will be optimal only by accident. |
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