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| Author: | Singhapakdi, A. Vitell, S. Kraft, K. |
| Title: | Moral intensity and ethical decision-making of marketing professionals |
| Journal: | Journal of Business Research
1996 : JUL, VOL. 36:3, p. 245-256 |
| Index terms: | DECISION MAKING MARKETING PROFESSIONALIZATION |
| Language: | eng |
| Abstract: | Ethical decisions are often situational or issue-related. This study represents an initial attempt to investigate the impact of the intensity of a moral issue on two important components of marketing ethics decisions: perceptions of an ethical problem and intentions. The aspects of moral intensity investigated are the magnitude of consequences, social consensus, the probability of effect, temporal immediacy, proximity, and the concentration of effect. The research hypothesis regarding the influences of each of these aspects of moral intensity on the marketers' ethical perceptions and intentions were formulated and tested. |
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