search query: @indexterm baby care products / total: 16
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| Author: | |
| Title: | The German market for baby care |
| Journal: | Market Research Europe
1997 : OCT, VOL. 29:10, p. 139-188 |
| Index terms: | MARKET SURVEYS BABY CARE PRODUCTS GERMANY CONSUMPTION FORECASTING SALES |
| Language: | eng |
| Abstract: | The report examines the German market for baby care and includes products marketed for babies and young children, regardless of whether the end-user is in fact a baby, child or adult. Growth in the German market for baby care products was restricted by the declining birth-rate over most of the review period, but benefited from an increase in the importance placed on convenient, natural-based baby care by parents and the rising number of young and adult users. Euromonitor predicts that baby care market will rise in value over the period 1996-2001, benefiting form the expected continuation of the growth in the birth-rate in Germany. |
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