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| Author: | Richards, J. |
| Title: | Legal potholes on the information superhighway |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 319-326 |
| Index terms: | PUBLIC POLICY MARKETING LEGAL PROCESSES |
| Language: | eng |
| Abstract: | The Internet represents the promise of better, cheaper, and more efficient marketing in the near future. Few marketers, however, have considered fully the downside of this virtual marketplace. Along with great potential come new, often hidden legal risks. The number of legal issues a marketer may encounter in tapping this new resource is significant, and no marketer should enter this new medium without first considering these issues. The author provides an overview of those Internet-related legal issues that, to-date, are known or reasonably expected as the age of cybermarketing approaches. |
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