search query: @indexterm BATTERIES INDUSTRY / total: 16
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| Author: | |
| Title: | Dry cell batteries |
| Journal: | Retail Business
1997 : NOV, 477, p. 82-102 |
| Index terms: | MARKET SURVEYS UNITED KINGDOM CONSUMPTION BATTERIES INDUSTRY BRANDS |
| Language: | eng |
| Abstract: | This survey is concerned with the market of dry shell batteries which are used in a wide range of personal and portable appliances. In 1996 the retail market for dry shell batteries amounted to 476 mn units with a value of 425 mn pounds. The market has expanded only modestly in the 1990s. Two branded manufacturers account for around two-thirds of the value of the market with a third dominating the important own-label segment, which accounts for about 30% of unit demand. In 1996 manufacturers spent over 5 mn pounds on advertising their products. In 1997 several substantial marketing and advertising campaigns have taken place. |
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