search query: @indexterm CAR RETAIL INDUSTRY / total: 16
reference: 13 / 16
| Author: | Rekettye, G. Kiss, t. |
| Title: | Fogyasztói észlelés, preferenciák és pozicionálás a személygépkocsik piacán Customer value perception, preferences and positioning on the Hungarian automobile market |
| Journal: | Marketing & Menedzsment
1998 : FEB, VOL. 32:1, p. 9-15 |
| Index terms: | CONSUMER BEHAVIOUR CAR RETAIL INDUSTRY PRODUCT MARKETING POSITIONING |
| Language: | hun |
| Abstract: |
SCIMA