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| Author: | Stewart, D. Hood, N. |
| Title: | A methodology for the evaluation of segmentation policy : an empirical application in the car industry. |
| Journal: | Journal of the Market Research Society
1981 : JUL, VOL. 23:3, p. 137-149 |
| Index terms: | TRADE: EAST-WEST CAR INDUSTRY CLUSTER ANALYSIS MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA