search query: @author Schmalen, H. / total: 16
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| Author: | Schmalen, H. Wiedermann, C. |
| Title: | Erfolgsdeterminanten von Neuprodukten deutscher Hochteknolo- gieunternehmen |
| Journal: | Zeitschrift für Betriebswirtschaft
1999 : ERGÄNZUNGSHEFT 1, p. 69-90 |
| Index terms: | GERMANY HIGH TECHNOLOGY COMPANIES INNOVATION |
| Language: | ger |
| Abstract: | This article reports the results of a self conducted empirical success factor study concerning products of German high-technology firms. Based on existing studies and further theoretical investigations we singled out possible success factors. Including these potential success factors we conducted several multivariate methods to probe this success/failure question. We were able to determine four success and one failure factors. The research provides a vital insight into the factors which seperate success from failures in high-tech-product innovation. In detail there is a dominant role of factors concerning marketing. Further investigations concentrate especially on these factors and demonstrate how to conduct a successful product development. |
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