search query: @author Rust, R. T. / total: 16
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| Author: | Rust, R. T. Klompmaker, J. E. |
| Title: | Improving the estimation procedure for the beta binomial TV exposure model. |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 442-448 |
| Index terms: | TELEVISION ADVERTISING MODELS |
| Language: | eng |
| Abstract: |
SCIMA