search query: @author Siguaw, J. A. / total: 16
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Author: | Siguaw, J. A. Enz, C. A. |
Title: | Best practices in marketing. |
Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : OCT, VOL. 40:5, p. 31-43 |
Index terms: | Hotel and catering industry Marketing Market research |
Language: | eng |
Abstract: | The article presents 20 ways to focus more closely on satisfying hotel guests - thereby making more money for the property. |
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