search query: @author Siguaw, J. A. / total: 16
reference: 9 / 16
| Author: | Enz, C. A. Potter, G. Siguaw, J. A. |
| Title: | Service more segments and offering more products. |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : DEC, VOL. 40:6, p. 54-62 |
| Index terms: | Hotel management Tourism Service management Service industries Total quality management |
| Language: | eng |
| Abstract: | This study shows that a hotel that expands its variety of products and guest services not only achieves an increase in revenues, but also has higher profitability than when it offers fewer products and services. |
SCIMA