search query: @author Rust, R. T. / total: 16
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Author: | Oliver, R.W. Rust, R. T. Varki, S. |
Title: | Marketing en tiempo real. |
Journal: | Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.8-15 |
Index terms: | RELATIONSHIP MARKETING CREATIVITY CONSUMER SATISFACTION |
Language: | spa |
Abstract: |
SCIMA