search query: @journal_id 1730 / total: 16
reference: 6 / 16
| Author: | Yoo, B. Kim, J. |
| Title: | Experiment on the effectiveness of link structure for convenient cybershopping |
| Journal: | Journal of Organizational Computing and Electronic Commerce
2000 : VOL. 10:4, p. 241-256 |
| Index terms: | EFFECTIVENESS CUSTOMERS MODELS |
| Language: | eng |
| Abstract: | Designing an effective link structure for customer interfaces is critical for the success of cybermalls. The link structure comprises various types of links that connect a hypertext page with other pages. Links can be classified as either basic links based on the structure of the malls or add-on links to provide additional paths. Providing appropriate add-on links is essential for the convenience of navigation in a mall. In this study, the authors focus on the relation between the links and mental model, and maintain that combinations of add-on links according to the mental model of customers will increase the convenience and pleasure of cybershopping. |
SCIMA