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Author: | Cho, Y.-H. Wang, Y. Fesenmaier, D. R. |
Title: | Searching for experiences: the web-based virtual tour in tourism marketing |
Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 12:4, p. 1-17 |
Index terms: | Tourism Internet Information technology Virtual reality |
Freeterms: | WWW Destination marketing Virtual tour |
Language: | eng |
Abstract: | The purpose of this study is to conceptualize the notion of Web-based virtual tour and examine the effects of Web-based virtual tour on tourism marketing. |
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