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| Author: | Gassmann, O. Gaso, B. |
| Title: | Insourcing creativity with listening posts in decentralized firms |
| Journal: | Creativity and innovation management
2004 : MAR, VOL. 13:1, p. 3-14 |
| Index terms: | Knowledge management Innovation R&D Creativity Companies Case studies |
| Language: | eng |
| Abstract: | Technological listening posts as a means of technological knowledge sourcing were observed to be a widespread empirical phenomenon in centres of technological excellence and innovation clusters. This research is based on 55 semi-structured interviews with 12 technology-intensive companies and 6 benchmarking-workshops on external knowledge sourcing with 11 companies. There are three archetypes of listening posts are revealed: trend scout, technology outpost and matchmaker. Their respective mission, organizational structure and critical success factors are described. Each type is illustrated with case studies. |
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