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Author:Shunnaq, M.
Schwab, W.A.
Reid, M.F.
Title:Community development using a sustainable tourism strategy: A case study of the Jordan River Valley touristway
Journal:International Journal of Tourism Research
2008 : JAN-FEB, VOL. 10:1, p. 1-14
Index terms:tourism
strategy
uncertainty
jordan
Language:eng
Abstract:This article discusses the 10-year collaboration among Yarmouk University, the University of Arkansas and the Jordanian government to develop a sustainable tourism strategy against the backdrop of political and economic uncertainty. This article reports the efforts that have been made in order to develop a touristway through the Jordan River Valley. This touristway integrates the valley's heritage, archeology and Christian and Islamic religious sites. This study also analyses how the plan contributes to Northern Jordan's economic development.
SCIMA record nr: 270683
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