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| Author: | Moultrie, J. Young, A. |
| Title: | Exploratory study of organizational creativity in creative organizations |
| Journal: | Creativity and innovation management
2009 : DEC, VOL. 18:4 p. 299-314 |
| Index terms: | creativity models graphic design product design United Kingdom |
| Freeterms: | creative industries |
| Language: | eng |
| Abstract: | The article investigates the organizational creativity in companies within the creative industries. A questionnaire survey was conducted in ten companies in different sectors of creative industries, with follow-up interviews in five companies. The questionnaires were based on Amabile's Organizational Creativity model and Ekvall's Creative Climate model. The findings suggest that both models of organizational creativity are complementary, however they may not be fully applicable in creative industries. A special focus in the article is on exploring differences between companies in product design and companies in graphic design/branding sectors. |
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