search query: @author Schmalensee, R. / total: 16
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| Author: | Schmalensee, R. Silk, A. J. Bojanek, R. |
| Title: | The impact of scale and media mix on advertising agency costs. |
| Journal: | Journal of Business
1983 : OCT, VOL. 56:4, p. 453-475 |
| Index terms: | ADVERTISING AGENCIES ECONOMIES OF SCALE |
| Language: | eng |
| Abstract: |
SCIMA