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| Author: | Gavish, B. Horsky, D. Srikanth, K. |
| Title: | An approach to the optimal positioning of a new product. |
| Journal: | Management Science
1983 : NOV, VOL. 29:11, p. 1277-1297 |
| Index terms: | NEW PRODUCTS MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA