search query: @author Bonoma, T. V. / total: 16
reference: 8 / 16
| Author: | Bonoma, T. V. |
| Title: | Making your marketing strategy work. |
| Journal: | Harvard Business Review
1984 : MAR-APR, VOL. 62:2, p. 69-76 |
| Index terms: | MARKETING MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA