search query: @author Lehmann, D. R. / total: 16
reference: 10 / 16
| Author: | Assmus, G. Farley, J. U. Lehmann, D. R. |
| Title: | How advertising affects sales : meta-analysis of econometric results. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 65-74 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS SALES ECONOMETRIC MODELS ESTIMATION |
| Language: | eng |
| Abstract: |
SCIMA