search query: @author Rust, R. T. / total: 16
reference: 13 / 16
Author: | Rust, R. T. Leone, R. P. |
Title: | The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules. |
Journal: | Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
Index terms: | ADVERTISING MEDIA NEWSPAPER ADVERTISING TELEVISION ADVERTISING |
Language: | eng |
Abstract: |
SCIMA