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| Author: | Huff, D. L. Rust, R. T. |
| Title: | Measuring the congruence of market areas. |
| Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 68-74 |
| Index terms: | MARKET RESEARCH MARKET SHARE DISTRIBUTION |
| Language: | eng |
| Abstract: |
SCIMA