search query: @author Bonoma, T. V. / total: 16
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| Author: | Shapiro, B. P. Bonoma, T. V. |
| Title: | How to segment industrial markets. |
| Journal: | Harvard Business Review
1984 : MAY-JUN, VOL. 62:3, p. 104-110 |
| Index terms: | INDUSTRIAL MARKETING MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
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