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Author: | Grossman, G. M. Shapiro, C. |
Title: | Informative advertising with differentiated products. |
Journal: | Review of Economic Studies
1984 : JAN, VOL. 51:164, p. 63-81 |
Index terms: | ADVERTISING RESEARCH CONSUMER INFORMATION PRODUCTS MODELS ECONOMIC THEORY |
Language: | eng |
Abstract: |
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