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| Author: | Bonoma, T. V. Shapiro, B. P. |
| Title: | Evaluating market segmentation approaches. |
| Journal: | Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 257-268 |
| Index terms: | MARKET SEGMENTATION INDUSTRIAL MARKETING MARKETING MIX |
| Language: | eng |
| Abstract: |
SCIMA