search query: @author Bonoma, T. V. / total: 16
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Author: | Bonoma, T. V. |
Title: | Case research in marketing : opportunities, problems, and a process. |
Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 199-208 |
Index terms: | MARKETING RESEARCH CASE STUDIES |
Language: | eng |
Abstract: |
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