search query: @author Lehmann, D. R. / total: 16
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| Author: | Carpenter, G. S. Lehmann, D. R. |
| Title: | A model of marketing mix, brand switching, and competition. |
| Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 318-329 |
| Index terms: | MARKETING MODELS COMPETITION BRAND LOYALTY |
| Language: | eng |
| Abstract: |
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