search query: @author Schmalen, H. / total: 16
reference: 13 / 16
Author: | Schmalen, H. |
Title: | Schaufensterwerbung. Theoretische Betrachtung und empirische analyse. (!WINDOW ADVERTISING) |
Journal: | Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709 |
Index terms: | ADVERTISING RESEARCH ADVERTISING MEDIA RETAILING |
Language: | ger |
Abstract: |
SCIMA