search query: @author Bartlett, C. A. / total: 16
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| Author: | Bartlett, C. A. Ghoshal, S. |
| Title: | Tap your subsidiaries for global reach. |
| Journal: | Harvard Business Review
1986 : NOV-DEC, VOL. 64:6, p. 87-94 |
| Index terms: | SUBSIDIARY COMPANIES INTERNATIONAL BUSINESS COMPETITION MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA