search query: @author Hardy, K. G. / total: 16
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Author: | Magrath, A. J. Hardy, K. G. |
Title: | Cost containment in marketing. |
Journal: | Journal of Business Strategy
1986 : FALL, VOL. 7:2, p. 14-20 |
Index terms: | MARKETING COSTS CONTROL STRATEGY |
Language: | eng |
Abstract: |
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