search query: @author Rust, R. T. / total: 16
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| Author: | Krugman, D. M. Rust, R. T. |
| Title: | The impact of cable penetration on network viewing. |
| Journal: | Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 9-12 |
| Index terms: | TELEVISION ADVERTISING CABLE TELEVISION REVENUE |
| Language: | eng |
| Abstract: | This article assesses the relationship between the growth in cable audiences and (l) network audiences, (2) network advertising revenues, and (3) cable advertising revenues. Projection, network audiences and advertising revenues, and cable advertising revenues. |
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