search query: @indexterm Whisky industry / total: 16
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| Author: | |
| Title: | Whisky. |
| Journal: | Market Research Great Britain
1987 : DEC, VOL. 26:12, p. 1-7 |
| Index terms: | WHISKY INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented of the UK market for Scotch whisky. Imported whiskies are not covered. Total market size is calculated. Data are published about production and trade. The most important market trends are outlined. Market sectors are identified and described. Whisky is still by far the most popular spirit. Trade data are presented about the four main types. A general consumer profile is drawn. The most important brands and manufacturers are listed, market shares are compared. Advertising and promotion strategies are analyzed. Retail distribution channels are examined. A short future outlook is summarized. |
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