search query: @author Grant, R. M. / total: 16
reference: 10 / 16
| Author: | Grant, R. M. |
| Title: | On 'dominant logic', relatedness and the link between diversity and performance. |
| Journal: | Strategic Management Journal
1988 : NOV-DEC, VOL. 9:6, p. 639-642 |
| Index terms: | STRATEGIC MANAGEMENT MANAGEMENT RESEARCH MANAGEMENT SCIENCE |
| Language: | eng |
| Abstract: | Prahalad and Betti's concept of dominant logic sheds new light on the strategic management of diversified corporations by probing dimensions of business relatedness which lie beyond conventional approaches bases upon economies of scope at the operational level. However, the cognitive nature of dominant logic limits its applicability both in academic research and management practice. Observed is that corporate-level relatedness is frequently more important than operational relatedness, and the two dimensions of relatedness tend to conflict. |
SCIMA