search query: @author Bartlett, C. A. / total: 16
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| Author: | Bartlett, C. A. Ghoshall, S. |
| Title: | Organizing for worldwide effectiveness : the transnational solution. |
| Journal: | California Management Review
1988 : FALL, VOL. 31:1, p. 54-74 |
| Index terms: | INTERNATIONAL BUSINESS ORGANIZATIONAL EFFECTIVENESS |
| Language: | eng |
| Abstract: | Companies with worldwide operations must achieve global coordination and national flexibility simultaneously. Traditional organizational forms, however, have tended to provide one or the other attribute. This point is illustrated through the experience of two major competitors in consumer electronics: Philips, a classic "multinational" company whose decentralized federation structure is well suited to facilitating national flexibility, and Matsushita, a "global" company with a centralized hub configuration that provides it with great efficiency. An emerging model, the "transnational" organization is described whose structure is based on an integrated network of worldwide operations that mediate between global coordination and national flexibility. |
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