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| Author: | Hardy, K. G. Magrath, A. J. |
| Title: | Planning for better channel management. |
| Journal: | Long Range Planning
1988 : DEC, VOL. 21:6, p. 30-37 |
| Index terms: | MARKETING CHANNELS DISTRIBUTION CHANNELS COMPETITION PLANNING |
| Language: | eng |
| Abstract: |
SCIMA