search query: @author Rust, R. T. / total: 16
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| Author: | Headen, R. S. Klompmaker, J. E. Rust, R. T. |
| Title: | The duplication of viewing law and television media schedule evaluation. |
| Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340 |
| Index terms: | TELEVISION INDUSTRY UNITED KINGDOM USA CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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