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| Author: | Lawrence, P. |
| Title: | Building design : more than meets the eye. |
| Journal: | Journal of Business Strategy
1989 : JUL-AUG, VOL. 10:4, p. 15-19 |
| Index terms: | ARCHITECTURE DECISION MAKING CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | How good an investment is a new building? It is stated that the effective design of buildings is an essential element. Buildings shape the attitudes of an organization's employees and send powerful messages how much the company cares about their well-being. It is shown on examples how to link corporate strategy to design, serving corporate goals. Suggestions to design the best buildings to meet a company's needs are made. |
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