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| Author: | Bonoma, T. V. |
| Title: | Marketing performance- what do you expect? |
| Journal: | Harvard Business Review
1989 : SEP-OCT, VOL. 67:5, p. 44-46, 48 |
| Index terms: | MARKET POTENTIAL MARKET FORECASTING COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: |
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