search query: @author Bonoma, T. V. / total: 16
reference: 14 / 16
Author: | Bonoma, T. V. Johnston, W. J. |
Title: | Decision making under uncertainty: a direct measurement approach. |
Journal: | Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 177-191 |
Index terms: | UNCERTAINTY CONSUMER BEHAVIOUR DECISION MAKING |
Language: | eng |
Abstract: |
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