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| Author: | Schmalen, H. |
| Title: | Marketing-Mix-Entscheidungen im dynamischen Oligopol. |
| Journal: | Zeitschrift für Betriebswirtschaft
1978 : DEC, VOL. 48:12, p. 1037-1060 |
| Index terms: | ADVERTISING EXPENDITURE CONSUMER DURABLES MARKETING MIX OLIGOPOLY PRICE CUTTING |
| Language: | ger |
| Abstract: |
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