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| Author: | MacMillan, K. Curran, J. Downing, S. |
| Title: | Government consultation with small business owners: empirically evaluating communications strategies. |
| Journal: | International Small Business Journal
1990 : JUL-SEP, VOL. 8:4, p. 14-32 |
| Index terms: | SMALL BUSINESS BUSINESS-GOVERNMENT RELATIONS COMMUNICATION UNITED KINGDOM |
| Language: | eng |
| Abstract: | Results of a research project to find out why government information aimed at small firms is not effective and how to improve the situation. Culture and communication. Consultation as a form of communication. Sample construction. Questionnaire and interview strategies. Patterns of government small business communication. Business owners' involvement in other communication channels. Assessment of consultation options. Strategy. 5 key communications values. Two Tables illustrate the study. |
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